So, you’ve decided it’s time to branch out, become your own boss, and franchise with us at Hudson Valley Swim. Congratulations!
Now you’re wondering what exactly happens after buying a franchise?
With over 20 years of experience and a watertight franchise onboarding process, we have developed a proven 90-day launch plan to take you from “New Owner” to “Grand Opening.” Here is how we do it.
Pre-Onboarding
Opening a swim school without building a pool is a different kind of launch. Before our 90-day onboarding journey begins, the most important first step is activating our “Art of the Partnership” strategy to help you identify and secure your first pool location.
This pool-rental model cuts the need for costly construction and allows franchisees to use existing pools at schools and community centers, leading to a lower initial investment and reduced operational costs. This ensures a confident start to your onboarding journey.
Phase 1: Days 1-30 | Building the Foundation
The beginning of any new business is both exciting and daunting. We start with a corporate kick-off, introducing you to your dedicated support team and laying out the groundwork for a smooth launch.
During these first 30 days, we focus on:
- Business Setup: Finalizing the business entity, securing an Employer Identification Number (EIN) from the IRS, and setting up banking for operations and payroll.
- Website Creation: Preparing your local website to optimize your online presence.
- Vendor Onboarding & Launch Planning: Aligning your launch timeline, deliverables, and key partners.
Phase 2: Days 31-60 | Building the Business re-Onboarding
With the foundation set, we move into the heart of the 90-day franchise launch plan: assembling your team and finding your customers. This includes:
- Hiring Your Heroes: We provide a complete playbook with job descriptions, interview questions, and training protocols to help you find the right culture fit.
- Marketing & Awareness: Our marketing team guides you through our 4-component marketing approach in which our digital marketing plan is executed to build local buzz and start generating leads.
- The Tech Stack: Setting up your booking, billing, and communication systems.
Phase 3: Days 61-90 | Countdown to Launch
The final 30 days are about turning your plan into reality. We conduct a “Final Systems Check” of your team, technology, and facility partners to ensure a seamless experience.
This stage also includes:
- Curriculum Training: Dive into our proprietary curriculum, designed for all ages and skill levels, ensuring you can deliver high-quality swim lessons from day one.
- HQ Training: Franchisees focus on systems and operations training, while lead instructor’s complete aquatics training. This ensures that both the business and the water program are launch-ready.
- Facility & On-Site Readiness: Finalize facility logistics such as access, storage, lane and equipment setups, and complete a final operational walkthrough, so you’re prepared for day one.
- Opening Support: You aren’t just handed a key; our team is right there with you to troubleshoot hiccups and celebrate your first students.
Ready To Dive In?
With the Hudson Valley Swim training program, you are never alone. By day 90, you aren’t just a trainee — you are a fully operational business owner backed by a proven system.
Want to see the full support system included in your investment? Download our free Franchise Information Kit today!
