The swim industry is no longer limited to kids’ lessons. Sustained growth depends on franchises that evolve with industry shifts and position themselves ahead of the competition.
Here are 3 major swim school industry trends shaping the future of swim lessons — and how the Hudson Valley Swim (HVS) model is perfectly positioned to capitalize on them.
Trend 1: The Rise of the Adult Learner
The adult swim lessons market is massive and untapped with many showing an eagerness to jump into lessons for a few reasons, mainly to:
- Exercise with low impact cardio workout
- Overcome their fear of water
- Confidently swim with their kids
- Learn a life-saving skill
- Improve physical and mental health
Our model of renting pools in fitness centers gives you direct access to this audience as they are already in the fitness mindset and are more inclined to try swimming as a natural progression in their gym journey.
Trend 2: The Demand for Adaptive & Inclusive Programs
As more families look for adaptive swim programs tailored for children with special needs, our flexible curriculum and community-based model provide an ideal solution
Our Flexible Curriculum: Allows for individualized plans that cater to unique needs with adaptive equipment and modified techniques – leading for faster progress and a safer learning environment.
Our Community Based Module: Allows us to rent pools at existing schools and community centers leading to smaller group settings for a better teacher to student ratio, fostering social development in more tight knit groups.
Trend 3: The Tech-Forward Parent Experience
As the future leads to a more tech savvy generation, technology in swim schools becoems non-negotiable as many modern parents demand easy online booking, progress tracking, and automated payments.
Our all-in-one tech stack delivers this from day one with:
- Video Analysis: For performance tracking, ensuring every student meets their milestones and grows in their skillset and confidence.
- Online Booking: Streamlines enrollment and scheduling, reducing admin time, waitlists and confirmations.
- Mobile Apps: Enhancing parent engagement by providing real-time updates, fostering open communication and community.
Don’t invest in a franchise built for 2010. Invest in a future-proof franchise and learn more about the HVS opportunity and our available territories in our free Franchise information kit.
Our model is flexible, tech-enabled, and ready for the future of aquatics.
